WHITESTONE Email me

Whitestone Design · Omaha

Start your project.

A few questions so I can build you the right thing. Takes around 30 minutes. Rather talk it through instead? Email me — or keep going.

You

Your name

You

Business name — and is that spelling final?

Exactly as it should appear: capitals, punctuation, "LLC" or not. The logo locks it in.

You

Email · phone — and which you prefer

You

How did you find me?

The project

What are you here for?

The project

When do you need it — and is anything hard-dated?

An opening, an event, a print deadline.

Your business

What do you do, in one sentence — like you'd tell a neighbor?

Your business

Who's your customer?

Describe the person who hands you money.

Your business

What makes someone pick you instead of the other guy?

Your business

Who are your biggest competitors?

Paste links to their websites if you have them. What you envy and what you want to beat both help me.

What exists

Do you have branding — logo, color palette, that kind of thing?

What exists

Is there anything you're required to keep?

A sign already painted, a trademark, a franchise rule.

Taste — the fun part

Show me two or three brands or sites you love — any business, not just yours.

What do you like about them?

Taste — the fun part

Now one you can't stand.

This one's worth more than the last question.

Taste — the fun part

If your business were a person walking into the room, what are they wearing?

Taste — the fun part

Colors you love — and colors you'd never allow?

The people

How many people have a say in this project?

The people

Who is the single point of contact — the one voice that delivers decisions to me?

The people

Who gives the final yes?

If that's a different person than your point of contact, I want to know now, not at round two.

The website

What should a visitor DO on your site?

Pick everything that's true.

The website

Do you own a domain name?

All four are fine answers.

The website

Do you have content for your website — the words and pictures?

The website

What has to be on the site day one?

Hours, menu, prices, photos — and who's giving me those words and pictures?

The honest screen

One housekeeping question: once your project is launched, may Whitestone Design show the work in its portfolio?

The website, galleries, and examples shown to future clients. Any answer is fine, and you can change your mind later with one email.

The honest screen

Do you have any concerns or worries about this project?

A past experience that went badly, a budget worry, a nephew who said he could do it — whatever it is, I'd rather hear it now.

The honest screen

Anything else I should know?

The review

Read it over, then send it.

You can go back and change anything. Skipped questions are fine — we'll cover them when we talk.

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